Baby Boomer Business – Inspiring A New Generation
Baby Boomers are the generation that witnessed the fall of the Nazi era in Europe, the start of the Cold War, the stark conservatism of the 1950’s, and the turbulent times of the 1960’s. They are, also, the largest buying market worldwide. Whether a Boomer is looking to start a new business or someone from another generation is looking to reach Boomers, there is no greater consumer generation in the history of the world, especially the United States.
What Makes Baby Boomers Uniquely Qualified to Offer Self-Development to Others and Themselves?
While there are several very lucrative areas of business which are particularly curtailed to meet the personal needs and the entrepreneurial challenges of this generation, the personal development market is one the most popular and viable. For a group of people who witnessed more change in their decades of life than any other generation in world history, they have only begun to tap into the potential their personal experience brings to this venue.
What Does A Baby Boomer Business Have In Common With Personal Development?
With the introduction of books such as The Secret and old classics like The Power of Positive Thinking, there is no end to the flood of self-development books now entering the publishing industry and making their way onto the bookshelves of every bookstore in America. Movies, seminars, and Internet programs are following this inspiring trend. During this time of uncertainty, it is the generation that survived the threat of nuclear disaster and the Watergate scandal that can show us the tips and secrets to living the life of our dreams to realizing our most valuable successes. They have, literally, made self-searching and self-improvement an art form. For the generation that took pride in challenging the status quo, a business in the self-improvement and self-discovery is the perfect niche.
The Opportunity for a Baby Boomer Business:
For those who have a desire to enhance their careers and improve their spiritual well being at the same time, there are several direct sales companies that offer a proven road to success. From seminars and home study programs to personal mentorship, a handful of companies are offering the generation of Kennedy and the Beatles the opportunity to grow even further spiritually and to encourage this growth in others. This allows them to reach forward in striving for their own home-based business, and this fits nicely into the character of many Boomers, as they are the largest demographic in US history to own their own businesses, creating a staggering 80% of the US economy. Quite frankly, they are powerful and respected simply for all they have seen, heard, and already created.
Two Companies Teaming Up With A Self Improvement Baby Boomer Business
Centered around the idea that “like attracts like”, better known as the Law of Attraction, one team of companies, Mirror Image Marketing and LifePath Unlimited, offers Baby Boomers the opportunity tap into their greatest potential and to continue offering their world the great gifts they have been formulating since their inception into the modern world shortly after World War II. At a time when most Boomers are retiring, the company offers the key to a Four Hour Work Day and a Four Day Work Week.
Learn More About A Personal Growth Baby Boomer Business
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