Network Marketing Lead Generation

I recently received some comments on my blog concerning Network Marketing Lead Generation. Demetrius, you left a note that your biggest challenge was “Getting people to see the value! The opportunity!” And Claire, you said that yours was “Convincing people to buy my products.” These are common challenges that arise when dealing with network marketing lead generation. Out of your list of leads, how do you get people to see the value, or convince them to buy products? And out of years of experience in this industry I think I have the answers for you. If they do not see the value of the opportunity, if you have to convince them to buy products, they are the wrong people!

Many network marketing companies will hype up the members to the point where they are all convinced that everyone needs to quit their jobs and start a home-based business, and that everyone in the world would be better off with their products. But the truth is that many people are completely satisfied with jobs, and would actually do terrible as entrepreneurs. And that people have different tastes in the products that they choose. It is nice to give everyone a chance, but the sooner you realize that “everyone” is not a target market for network marketing lead generation, the sooner you will focus on a more fruitful group of people.

Donald Trump on network marketing lead generation

Donald Trump, a huge proponent of the network marketing industry, was recently asked how many people that he felt had what it takes to be an entrepreneur. He was speaking to a group of aspiring entrepreneurs and network marketers, and he said, to paraphrase: Out of this group, about fifty percent; out of the general population, about three percent.

Donald Trump, for years, has fully endorsed one of the top network marketing companies in the industry, ACN, which promotes video phones and discount phone, TV, and electricity services, and he has recently gone on to build his own, the Trump Network, which sells health and wellness products. And if we can extrapolate on his recent statement to network marketing lead generation, he only expects about three percent of prospects to get involved.

One of the things that I teach in my Internet network marketing lead generation training, is how to target only those people who are looking for the type of opportunity or products that you have to offer, and how to look outside of your personal contact base, and find those people all over the world, in the blink of an eye, using the Internet. When you discover, and focus on only your target market, rather than everyone, your results will completely turn around.