PartyLite Business Review – Can You Make A Good Profit?

The PartyLite Business has been a successful candle and home accent company since the early 1900’s, offering women everywhere the opportunity to operate their own home business. This objective PartyLite business review will cover everything you need to know to make an educated decision about the upsides and downsides of this business opportunity, and also provide some little-known secrets to success for distributors.

PartyLite Business Review of the Company Background:

Mabel Baker began her own candle making company in early 1909, calling it Mabel Baker Candle Company. From a single bayberry bush in her Cape Cod backyard, she began to craft and sell nature-infused candles to friends and family. She remained a strong contributor and leader in the company until her death in the 1960’s. By the 1970’s the company was being called by its familiar name, PartyLite, and three women began to take Mabel’s original business idea and expand it to become a company that reached customers door to door, rather than through a brick and mortar location. Recently, the company was bought by Blythe, Inc. and nearly 100 years into its history, this has become the most successful candle company in the world. It employs, literally, hundreds of home-based entrepreneurs in nearly every country on Earth.

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PartyLite Business Review of the Products:

The website offers customers several categories of shopping: What’s New? (the latest in candle products), Home Fragrances, Candle Accessories, Fragranced Air Care, Online Catalogues, GoLite Pillar Candles, Two Sisters Gourmet, and Partylite Magazine.

PartyLite Business Review of the Cost to Enroll:

It costs approximately $350 to begin your new business. However, the company offers frequent promotions, so it is important that an interested potential distributor request pertinent information regarding the current enrollment special.

PartyLite Business Review of the Compensation Plan:

The compensation plan is a commissioned based reward system that offers distributors a deep discount to purchase products and gives them a commission on the retail price that customers pay the company for the items ordered. Also, there are frequent bonuses and awards given to the highest achievers. The company makes an excellent effort to reach each distributor with new selling ideas, much praise for hard work, and to supply them with the necessary info to keep their business up to date with the latest in company policies, sales, and new items. Building a large team of distributors could lead to very high profits, but doing so will depend on an effective marketing strategy.

PartyLite Business Review of the Marketing Strategy:

The marketing strategy is a word of mouth method that is frequently used in direct sales. This is the original premise on which the company built their modern day home party business. However, once a distributor reaches all their interested family, friends, and neighbors with their current products, they usually reach the end of their circle of potential customers. In order to find more customers and to keep their business fresh and interesting to many new clients, it is vital in today’s computer age that a new distributor invest in an independent Internet marketing system that is specifically designed to aid them in their particular kind of business.

PartyLite Business Review Summary:

The PartyLite business is a legitimate business opportunity for any interested and dedicated entrepreneur. It has held proven sales standards and sold in-demand products for more than a century. However, without the mentorship and guidance of some outside professional marketing they will often experience the usual burn out that comes with a direct sales business that cannot reach the market intended. But with the right added marketing training, the sky could be the limit with this business.